An Interactive Public Art Experience in the Heart of the CBDPort Macquarie Hastings Council commissioned INDO the Artist to transform
a once-overlooked laneway into a vibrant, interactive destination—an artwork that invites locals and visitors to engage, reflect, and celebrate the essence of the Mid North Coast.
Stretching 27 metres long and 3 metres high, this mural is more than just a beautiful wall
it’s a full sensory experience designed to welcome everyone with colour, culture, and connection. Anchored by vibrant typography reading “PORT MAC,” the mural leads you into
a joyful visual story.
At its centre, a
life-sized butterfly invites visitors to step into the artwork and snap a photo symbolising transformation, play, and freedom. Further along, a
swing seat was painted into the wall, offering another whimsical, photo-friendly feature. The mural concludes with a powerful face—a striking portrait that grounds the entire piece as a work of street art in its truest form.
This mural now serves as a cultural landmark and live event backdrop—home to the
annual Port Macquarie ArtWalk, council activations, and local celebrations. It has quickly become an
‘Insta-worthy’ hotspot, drawing people into the CBD and increasing foot traffic for surrounding businesses.
The project was part of
Permit, Plug, Play—an initiative from NSW Transport supporting creative councils to reimagine their public spaces. Phillips Lane, nestled between Peach Tree Walk and Colonial Arcade, has gone from hidden passage to
cultural laneway of dreams.
Project Goals & Impact:- Celebrate and showcase local stories and creative talent
- Enhance the CBD’s cultural experience for residents and visitors
- Attract foot traffic and support nearby businesses
- Offer a highly shareable, interactive public art installation
- Activate overlooked urban spaces and breathe life into the everyday
INDO’s mural helped ignite this vision—with
street art energy,
interactive storytelling, and a
sense of playful discovery that transforms how people experience this part of town.
Theme: Interactive Mural Art | Urban Placemaking
Medium: Enamel Spray Paint
Budget Range: $22,000
Location: Phillips Lane, Port Macquarie, Mid North Coast NSW
Newsmedia Links: https://portmacquarie.newsofthearea.com.au/port-macquaries-phillips-lane-comes-alive-with-art?utm_source=chatgpt.comNewsmedia Links: https://portmacquarie.newsofthearea.com.au/phillips-lane-comes-alive-with-colour-and-creativity-during-artwalk?utm_source=chatgpt.com